business to business marketing

Business to Business Marketing and Business to Consumer Marketing


"The Marketing Update" is the web site of
Ken MacKenzie Communications,
a BtoB and BtoC marketing and
public relations consultancy.

Ken MacKenzie has had some 40 years experience in small business marketing and public relations and, prior to establishing Ken MacKenzie Communications in 1993, he was a Senior Consultant for over five years with International Public Relations Pty Ltd.


Ken MacKenzieHe has also consulted to the United States Foreign Commercial Service, based in Sydney Australia, where he held the position of Marketing Manager for six years.


As a Senior Public Relations Consultant, Ken managed major projects and worked on many accounts including Monier Roofing Limited, NUS International Pty Ltd, MasterFoods of Australia, the  Jakarta Promotion Board, the Australian Made Campaign and others.

In his previous capacity as Marketing Manager for the United States Department of Commerce in Sydney, Ken served as Principal Advisor to the United States Trade Centre Director on major U.S. trade event planning and implementation of numerous U.S. Government sponsored trade shows and other events covering many different industry groups.


In recent years, Ken has worked for a diverse range of companies including Boral Roofing, Boral Bricks, Boral Plasterboard, Frontline Business Services and Sydney Point of Sale.



His business to business marketing expertise
lies in a number of areas including:



Press releases and articles
Publicity & Advertising Campaigns

Trade show support

Incentive Programs

Printed information and promotional material

Corporate relations


Marketing and Advertising

Ken's experience enables him to research,
plan, cost and
 cost-effective marketing programs
for clients, including the use of appropriate media to reach the target markets.





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