International Trade Shows
International Marketing "Your Key to Extra Profits"
In his previous capacity as Marketing Manager for the United States Department of Commerce in
Sydney, Ken MacKenzie
served as principal advisor to the United States Trade
Centre Director on major U.S. trade event planning and promotion throughout the
Australian and Pacific regions.
He was totally responsible for the organisation, advertising, promotion and implementation of numerous U.S. Government sponsored trade exhibitions and other events covering many different
industry groups.
Exhibiting and selling abroad take the same advance planning, market
research, attention to detail and hard work that result in successful show-and-sell-events at home.
“There is no better way to express the total success of the events organised by Mr. MacKenzie than to say he
achieved the highest documented level of success of any Trade Show Manager in the U.S. Foreign Commercial Service."
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Bert Engelhardt
Principal Commercial Officer
American Consulate General, Sydney
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International Trade Show
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